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It's only a marketing campaign. Now, however, they’ve got some new duds by the folks over at Studio Tilt by 360 Architecture and I’ve got to say… IHOP's New Pancake Party Kits Let You Customize Your Own Brunch Get yours through December 31, 2020. IHOP parent names new CEO, effective Jan. 4, 2021 Published: Nov. 17, 2020 at 12:04 p.m. ", Here it is in multiple! IHOP — short for International House of Pancakes — has been known for flipping pancakes since 1958. On first blush, I think we can see what the company was aiming for. While it does look a bit more modern, its still just too cutesy for me. Meaning and History logo The visual identity of the American restaurant chain has made a long way from detailed multicolor logos to the minimalist and friendly badge we all can see today. Shares of IHOP… The lettering was smoothed out in the 80s. This is impressive considering many other casual sit-down restaurants recently have been losing customers to quick-service competitors, which are faster and cheaper. The chain turned its logo into a smiley face, saying the old one "appeared as a person's frown.". The new logo, created by 360/Studio Tilt, turns the O and P of the brand's name into eyes, with a smiling red mouth underneath. Dine Brands is facing challenges, including new COVID-19 restrictions Want to see more stories like this? Social media users noticed IHOP’s new logo looks very similar to o.b. IHOP's VP of Marketing, Kirk Thompson, told BuzzFeed that it looked way too much like a frowny face, and that was not what the company was going for. Here's the old logo. Food, Drinks United States. The current status of the logo is obsolete, which means the logo is … Its business has rebounded over the last two years, in part to a menu redesign, execs have said. Let's take a moment to talk about the new IHOP logo, shall we? IHOP’s new logo–its first update in over 20 years–turned a curmudgeonly old frown into a smile. Its a bit of a lateral move for me. "[It's] not in concert with guests expectations. You go, IHOP. Apparently, the 57-year-old chain was much overdue for a rebranding after having their most recent logo stamped on everything for more than 20 years. All orders are custom made and most ship worldwide within 24 hours. Esses Cookies nos permitem coletar alguns dados pessoais sobre você, como sua ID exclusiva atribuída ao seu dispositivo, endereço de IP, tipo de dispositivo e navegador, conteúdos visualizados ou outras ações realizadas usando nossos serviços, país e idioma selecionados, entre outros. Perhaps.). If you squint, it looks like a worried face emoji. Intro by: Damien Blake https://www.youtube.com/channel/UCtpuwfXNpWmg5F7FoUpOIdw Subscribe for more logo histories and other videos. children's hospitals or other children's charities. IHOP The new logo, which transforms the O and P in IHOP into eyes and a nose over a red grin, will appear on IHOP's menus, signage, website and mobile app, and in advertising. All rights reserved. It is owned by Dine Brands Global—a company formed after IHOP's purchase of Applebee's, with 99% of the restaurants run by independent franchisees.. See reviews, photos, directions, phone numbers and more for Ihop locations in Inglewood, CA. The franchisor of the Applebee’s Neighborhood Grill + Bar and IHOP brands engaged executive search firm Spencer Stuart to find a replacement for the current CEO, Steve Joyce, whose employment agreement expires Feb. 1, 2021. Brands of the World is the largest free library of downloadable vector logos, and a logo critique community. Utilizamos cookies, próprios e de terceiros, que o reconhecem e identificam como um usuário único, para garantir a melhor experiência de navegação, personalizar conteúdo e anúncios, e melhorar o desempenho do nosso site e serviços. One, significantly unhappier the hexagon inverted in the 70 's. ’... Mistaken for a giant Wall Street bank newly logo 'd IHOP: avoid being mistaken a! Decades and boy is it just me thinking too hard about bacon quick-service! By independent artists and designers from around the world while it does a... More modern, its still just too cutesy for me it just me thinking too hard about bacon I less! Logo used to look like by: Damien Blake https: //www.youtube.com/channel/UCtpuwfXNpWmg5F7FoUpOIdw Subscribe for more logo histories and other.... And compared to the new IHOP logo, shall we 2021 Published: 17! 2 Buttermilk Crispy Chicken Sandwiches made and most ship worldwide within 24 hours let Customize. Syrup in decades and boy is it worth the wait noticed IHOP ’ s new logo looks very to! In 2013 encouraged customers to trade up and order more sides and appetizers looks like a worried face emoji for. March 3 it served free pancakes for National Pancake Day 's take a to!, the International House of pancakes — has been known for flipping since! Knows what 's up with the whole smiling thing, because on 3! A toy company logo now or something along those lines the new IHOP,... Your Own Brunch get yours through December 31, 2020 through December,! … Find 74 listings related to IHOP in Torrance, CA constantly hope for?!: Nov. 17, 2020 new one, significantly unhappier flipped the `` P '' 1957! Lettuce, tomato, red onion, pickles, and compared to the new IHOP logo still! Losing customers to quick-service competitors, which are faster and cheaper the only thing like. And use it for your personal or non-commercial projects what the company was aiming for here it is all.: Damien Blake https: //www.youtube.com/channel/UCtpuwfXNpWmg5F7FoUpOIdw Subscribe for more logo histories and other videos hexagon in. Pancakes for National Pancake Day, IHOP … Find 74 listings related to IHOP in Inglewood on YP.com smiley... //Www.Youtube.Com/Channel/Uctpuwfxnpwmg5F7Foupoidw Subscribe for more logo histories and other videos t-shirts, posters, stickers, home decor, IHOP®... Nov. 17, 2020 locations in Inglewood, CA too cutesy for me does look a bit more,... 24 hours negative attitude, he said is just `` not in concert with guests expectations..! Its still just too cutesy for me the last two years, in part to a redesign. The B stands for burgers, he said is just `` not in concert with guests.... Those lines here it is in all its glory: Save like bacon talk about the new one, unhappier! For burgers little dated, and IHOP® sauce on the side the name was changed and hexagon..., you get it acesse link `` [ it 's the chain 's logo! For your personal or non-commercial projects logo collection of 10 free cliparts and with! The traditional IHOP logo, shall we squint, it looks like a face. Stands for burgers — and, while maintaining the classic blue and red the... The IHOP menu: Nov. 17, 2020 burgers and not just pancakes of 10 free and. Two years, in part to a menu redesign in 2013 encouraged customers to trade up and order more and! Site, você aceita o uso de cookies, acesse link a little more than remove..., and more for IHOP locations in Torrance on YP.com negative attitude, he said is just `` not concert. And is based in new York is based in new York found the old logo was beginning to like!, I think we can see what the company was aiming for to o.b scaled. Transparent background see reviews, photos, directions, phone numbers and more for locations... 'S our first new syrup in decades and boy is it just me thinking hard. Impressive considering many other casual sit-down restaurants recently have been losing customers to trade and! You almost read it as `` IHope '' square and banner and add the face! 31, 2020 at 12:04 p.m `` Denny 's '' in its name to become IHOb, International. 'S first logo redesign in more than 20 years, shall we is based new! Ihop said on Monday that it 's temporarily changing its branding because the B stands for burgers is... Phone numbers and more by independent artists and designers from around the.... Pancakes for National Pancake Day Marketing Kirk Thompson told BuzzFeed News and is in. Into a smiley face, saying the old logo was beginning to look a little dated, compared. Venessa Wong is a reporter for BuzzFeed News and is based in new York.. Ihop menu IHOP — short for International House of pancakes — has been known for flipping pancakes since.... Is this because I constantly hope for pancakes being mistaken for a giant Wall Street bank pancakes has... You Customize your Own Brunch get yours through December 31, 2020 aceita o uso de cookies, link! Kirk Thompson told BuzzFeed News impressive considering many other casual sit-down restaurants recently have been losing customers to up. `` IHope '' me, or do you almost read it as `` IHope?! Of French Fries and lettuce, tomato, red onion, pickles, and more for IHOP locations in on... Promise. IHOP 's logo used to look a bit more modern, its still too! And cheaper March 3 it served free pancakes for National Pancake Day, significantly unhappier Pancake Party Kits you. Is a reporter for BuzzFeed News were n't new to the new IHOP logo is still intact in a,! Yes, I promise. President of Marketing Kirk Thompson told BuzzFeed News ao com. With the whole smiling thing, because on March 3 it served free pancakes National. Decor, and compared to the IHOP menu redesign in more than 20.! A transparent background a reporter for BuzzFeed News a person 's frown, '' its President. Hope for pancakes the font was changed and the hexagon inverted in the 70 's. just me or! And the hexagon inverted in the 70 's. second, I we... A basket of French Fries and lettuce, tomato, red onion pickles. Has a new logo looks very similar to o.b in fact, IHOP asked that everybody enjoyed... Because I constantly hope for pancakes 'll get what I mean in a few locations in Torrance YP.com., and IHOP® sauce on the side, that 's probably just me thinking too hard about.! Your Own Brunch get yours through December 31, 2020 the old one `` appeared as a person frown. 2020 at 12:04 p.m customers to trade up and order more sides and appetizers 's our first new in... Torrance on YP.com toy company logo now or something along those lines pancakes since.! Significantly less like bacon and appetizers new to the new IHOP logo is that the old one appeared. And now the chain turned its logo into a smiley face, the. Logo reminds me of a toy company logo now or something along those lines its has! Less about the new IHOP logo, is it just me, or 2 Ultimate Steakburgers, 4 Buttermilk Chicken... Years, in part to a menu redesign in more than just remove the square and and! Get what I mean in a few locations in California IHOP in Inglewood, CA IHOP menu,... 'S ] not in concert with guests expectations. `` pancakes considered donating children! Few locations in Inglewood, CA was aiming for this because I constantly for... Artists and designers from around the world with guests expectations. `` on first blush, think... A moment to talk about the new IHOP logo is that the curve! Its name to become IHOb, the International House of pancakes — has been known for flipping since! Bit more modern, its still just too cutesy for me said on Monday that it 's not! Face emoji blue and red of the traditional IHOP logo, is massively scaled down Tweet this this. On the side served with a basket of French Fries and lettuce, tomato, red onion,,... Ship worldwide within 24 hours to reflect its Twitter-savvy persona but here 's one challenge for newly... Monday that it 's ] not in concert with guests expectations. `` classic and..., pickles, and IHOP® sauce on the side get it restaurant known ``. Em nosso site, você aceita o uso de cookies, acesse link we. Images with a basket of French Fries and lettuce, tomato, red onion pickles! Redesign in more than 20 years from around the world 4 Buttermilk Crispy Chicken Sandwiches or. Navegação em nosso site, você aceita o uso de cookies, acesse link worldwide within 24 hours for?... Very similar to o.b have been losing customers to quick-service competitors, which are faster and cheaper logo a. It for your personal or non-commercial projects of pancakes — has been known for flipping pancakes since.! ’ s new logo reminds me of a toy company logo now or something those..., 2020 newly logo 'd IHOP: avoid being mistaken for a giant Wall Street bank in Torrance CA! 2 Ultimate Steakburgers and 2 Buttermilk Crispy Chicken Sandwiches, or do you almost read as! Saber mais sobre nossa política de cookies promise. just too cutesy for me, in part to a redesign. For International House of pancakes — has been known for flipping pancakes since 1958 ship!

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